Esplanade Brand Identity System
(documentation in progress)
We were invited to pitch for the development of a relational and visual organisational brand structure for Esplanade and its programme brands. We felt that there was great value in the existing brand, and we adopted a functional approach of fine-tuning (instead of an overhaul) and focused on improving clarity and accessibility of the complex structure of the programme brands.
Our approach was selected, and we did a comprehensive audit on all collaterals before developing an extensive range of templates for all possible marketing needs.