Pupilpeople (Pp.) is a design studio based in Singapore. We develop printed and digital communications for academic institutions, arts and cultural organisations, non-profits, commercial and government bodies.

Pp. values research, open communication and client collaboration as much as the final outcome. We respond to content by examining, experimenting and reconstructing them to better communicate the messages within. This approach allows us to build practical and effective responses that best fit the unique objectives of each individual project.

Selected features / contributions / exhibitions:
AIGA Eye on Design Blog; Singapore: Inside Out (Singapore Tourism Board); Taking a Line for a Walk — Assignments in design education (Spector Books); Typojanchi 2015 — 4th International Typography Biennale (Korea Craft and Design Foundation, Korean Society of Typography); Tokyo Type Director’s Club Annual Vol. 23 and Vol. 24 (DNP Art Communications); Typographics ti: Type trip to Singapore Issue 265 and Type Trip to Osaka Issue 270 (Japan Typography Association); Asia-Pacific Design No. 8 (Sandu), Independence: The History of Graphic Design in Singapore since the 1960s (The Design Society); The Design Society Journal Issue 8 (The Design Society).

The studio was founded in 2008 by Sean Kelvin Khoo and Nicole OngOur capabilities span across disciplines such as visual identity design, brand strategy and development, content development, editorial design, web design, illustration, photography and copywriting. When necessary, we maintain an essential role of creative and art direction by partnering with an extensive network of collaborators to suit the requirements of projects.

Our interests include exploring and challenging the role that design can play in society, and we try to push this through design education and experimental workshops aside from day-to-day projects. This has led us to start initiatives like Areas of Interest (link) and Why, O, Why! (link).

For general enquiries, contact us at